zalando ladies fashion
In addition to the high SKU counts, seasonality and fast turnarounds common to all online retailers, the fashion industry faces a number of unique challenges – including disproportionately high return rates and ever-increasing customer expectations. Zalando’s fashion supply chain team has responded with scalable infrastructure and innovative technology, which now offers an endless choice of styles, trusted order promises and seamless convenience to millions of customers across Europe.
As a result, the platform is constantly evolving and launching new, highly engaging content experiences that inspire shoppers to create, shop and share their own looks. This includes the ‘Shop The Look’ feature, which allows customers to see outfits they can recreate with products from their own wardrobes and enables them to buy the entire look if desired. The curated ‘Inspirational Style’ series showcases carefully selected outfits created by influencers and personalities with distinct, edgy and contemporary styles. The first edition featured a collaboration with singer-songwriter and producer Charli XCX.
The platform also focuses on educating consumers on sustainable fashion and has developed a comprehensive sustainability labeling system that flags a product’s environmental impact. This enables consumers to identify sustainable products and makes it easier for brands to meet the consumer demand for more sustainable options. In 2023, the company aims to increase the amount of sustainable items in its assortment by 25 percent.
Moreover, Zalando has partnered with Save Your Wardrobe to encourage customers to repair their clothes rather than discard them and resell them to reduce textile waste. In the future, the company wants to expand this programme to other European markets.
On a more positive note, the company has launched a size-inclusive shoe collection, featuring Filling Pieces, Rejina Pyo, Holzweiler, MISBHV, Elleme and Eckhaus Latta, to offer a wider range of designer shoes for customers who have a hard time finding them in stores. This initiative was a response to feedback from Helsinki Pride, where Zalando has been a sponsor for several years, that many members of the queer community, particularly trans women and drag queens, face challenges finding shoes in their sizes.
The sartorial cool-girl vibe that has made Chloe Sevigny an It girl since the ’90s is back, and the actress lends her effortless, eclectic, Tumblr-famous style to Zalando’s new holiday campaign. The shoots are shot by photographer and director Rankin and capture the effortlessly cool, feminine, and slightly quirky style that defines Sevigny’s personal and professional look. The campaign features her in a variety of dresses from the latest season, and is available on the Zalando website now. This autumn, the brand is also introducing a covetable collection of sweaters from its private label, ZIGN Studio. The elevated collection pairs trend-forward designs with practicality and a focus on material innovation. Each sweater is constructed from upcycled materials that are sourced in part from deadstock fabric left over from previous collections. The result is a limited-edition capsule with six hero pieces that combine luxury fabrics with a pragmatic, modular design approach and a circular approach to fashion.
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