Fashion models are the faces and bodies that display the latest clothing collections for designers, fashion media and consumers. They are usually hired by modeling agencies to do fashion photo shoots and runway modelling. Models are most often seen in the major cities that are regarded as top international fashion centres, such as New York City, London, Paris and Milan. The career of a fashion model is not without its challenges. It is often a highly pressured, high-stress job with extremely low pay, especially for women. Many models suffer from eating disorders and malnutrition, and some have even died as a result of these conditions.
As well as being required to meet height and weight requirements, models are often required to do intense photo shoots in a very short space of time. This makes them prone to developing skin irritations, which can lead to dehydration and anaemia. They can also be subject to harsh lighting, which can cause shadowing on their face and body. Models are also required to wear tight clothes and sometimes hats, which can chafe their shoulders. Despite the difficulties, some models have achieved great success in the industry, including being the first woman to appear on over 200 Vogue covers, Barbara Goalen and Bettina Graziani. Some models have even achieved celebrity status, with the likes of Lauren Hutton, Linda Evangelista and Beth Ditto having their own lines of fashion.
A model, from the Latin word
Fashion model is a common career choice for young girls, but the profession can be highly stressful. The constant scrutiny and objectification can lead to feelings of inadequacy, low self-esteem and depression in some models. According to one phenomenological study, young models can seek out modelling as a way of asserting their agency and gaining control over their bodies.
In the past, there have been attempts to broaden the definition of beauty in the fashion industry by using plus -sized models. However, there has been little evidence that these models actually help to sell products. In fact, they can have a negative impact on sales by creating a feeling of inadequacy amongst women who view these models as unattainable.
Instead, marketers should be aiming to inspire their target market by casting models that reflect the diversity of their consumer base. This would increase sales by promoting the idea that women of all sizes can look fashionable and feel confident. Ultimately, it is not the models’ size, age or race that sells; rather it is the glamour and artistry of the creative direction.
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