Fashion For Mature Ladies UK

As London Fashion Week kicks off and Theresa May prepares to host a fashion party at Number 10, new research from Mintel has revealed a passion for style among Britain’s older shoppers. With over-55s more likely to prioritise product quality when shopping, the opportunity for retailers is clear.

Mature women are looking for clothing that reflects their personality and is versatile enough for everyday wear. This includes a wardrobe staple like the shirt dress, which can be dressed up or down depending on the occasion and style. As a result, we’ve seen many brands reworking their collections to cater to this growing group of consumers. Take the classic cotton jersey skirt from Seasalt Cornwall, for example, which comes in a variety of prints and colours that will work for all ages and body shapes. Pair it with a simple white T-shirt and trainers for a casual weekend look, or add a blazer to the mix and dress it up for the office.

Alternatively, try this flattering mock neck sweater from & Other Stories, which can be worn with any colour jeans or trousers. With a relaxed dropped shoulder and ribbed sleeves, it’s ideal for those who prefer to avoid a cleavage-baring neckline. It’s available in a range of subtle shades to suit everyone, from black or beige to bolder green, blue and pink options.

Another wardrobe classic is the long sleeve floral blouse from Joules, which can be dressed up or down to match any outfit. Whether you’re wearing it with smart denim or your favourite blue jeans, it will instantly elevate your day-to-day outfits. If you’re going to opt for a floral print, then remember that it’s best not to go too over the top as this can date an outfit.

We’ve also seen brands like M&S review their offering for the mature female market, with highlights from the M&S Classic range being incorporated into the main M&S Collection. With a focus on versatility and quality, the M&S collection is designed to suit women of all ages.

The high street is packed with clothes that are perfect for the mature lady, so why not browse our range to find the piece that best suits you? We’re confident you’ll find a style that will make you feel great, so get shopping!

Shop our range of stylish and comfortable outfits for elderly ladies online, all year round. With styles made from quality fabrics, and designed in the UK.

Deputy Style Editor, Cigdem Tanrioglu

Whether you’re searching for a summer dress or a coat to see you through the colder months, we have a wide selection of pieces that are sure to fit your unique shape. If you need some help finding the right style for you, our expert team are on hand to give advice.