Fashion For Larger Ladies NZ

The demand for fashion that celebrates curves is growing, and New Zealand brands are taking note. The rise of online shopping has also enabled boutiques around the country to start putting their ranges online, which means that even those who don’t live close to an actual shop can still enjoy a great selection. EziBuy’s Plus Size Buyer Leigh Finlayson says they’re seeing a lot of demand for plus sizes, which is great news for all Kiwis who want to feel confident and beautiful when they dress.

The New Zealand fashion scene has come a long way in the last 20 years, and it’s incredibly positive that so many NZ brands are now offering their clothes up to a size 18. The problem is that for those who go beyond this mark, options are pretty limited. Most clothing stores only go up to a size 16 and the rest is either low-quality fast fashion, or high-end luxury which is out of the reach of most Kiwis.

A few brands that are making a difference include Ruby, which creates fun, high-quality pieces that will last a lifetime. Their collections are photographed on both a size 8 and a 16, which makes it easy for shoppers to see how the garment will fit a variety of body shapes. Another brand that cares about being inclusive is Autark, which specialises in a contemporary take on classic styles. They stock up to a size 20 in their Somewhere Sport collection and offer a custom request service for those who need a little extra room.

Designers like Lost and Led Astray are also creating pieces that make you feel fabulous, with soft cotton pieces that flatter your figure. Ecclestone, designed in Australia by New Zealand-based influencer Katie Parrott, offers a laid back, organic style with pieces in sizes 14-30.