Fashion For Larger Ladies

Despite the fact that 67% of women wear a size 14 and up, the fashion industry has struggled to provide fashionable clothing in curvy sizes. In recent years, however, there have been major shifts in the fashion landscape. Many designers are now using plus-size models, offering a wider range of sizes, and creating clothes that are designed with inclusivity in mind from the start. There are also a number of online retailers that specialize in plus-size fashion. These online boutiques have a wide selection of trendy clothes in all shapes and sizes. In addition, there are many local boutiques that carry both high-end and mainstream styles in sizes 14 and up.

A few of the most popular include Lane Bryant, Torrid, and Eloquii (a former Limited brand that relaunched in 2014 and is projected to bring in $20 million this year). However, the industry still has a long way to go when it comes to inclusivity. Many women are asked to aspire to a beauty standard that simply doesn’t fit them and, as a result, they often feel frumpy and self-conscious.

In a crowded marketplace, it is important to differentiate your offerings from the competition. The key to doing this is to offer an exclusive line of fashion for larger ladies, which will attract a loyal following. It is also important to focus on quality and style. The best way to do this is by providing a range of silhouettes in a wide array of colors and materials. In addition, it is a good idea to focus on fabrics that will stand up to repeated washings. Cotton and denim are good choices for durability, while a synthetic fabric such as lyrca can add stretch and flexibility.

Another way to differentiate yourself from the competition is to provide a unique shopping experience for your customers. For example, you can offer a lay-a-way program so that shoppers can purchase a dress they love and then pay it off over time. This can help them avoid the hassle of returning or exchanging clothing that doesn’t fit. Additionally, you can also create a rewards program that gives customers points every time they shop at your store, which can be used to purchase new clothing.

In addition to providing a wide range of styles, it is also a good idea to focus on trends. Many of your customers will be looking for a specific look or type of garment that fits their lifestyle. For example, some women will want to channel a classic pin-up look from the 1920’s, rockabilly vibes from the 1950’s, or mod styles from the 1960’s. These looks can be achieved through the use of plus-size dresses in the era’s signature fabrics and prints.

In addition, you can also offer a variety of accessories to complement your fashion for larger ladies, including bags, belts, shoes, and jewelry. These items can be purchased in addition to the main clothing line and will help to further draw in customers.