If you’re in the market for new underwear, consider trying the Fashion Bug ladies’ line. The line is a one-stop shop for lingerie and sleepwear. From cute lingerie for your next night out to full-coverage bras, you’re sure to find what you’re looking for.
The company was founded by Arthur and Morris Sidewater in 1940 and soon became a huge success in Philadelphia. In 1969, they partnered with the Wachs brothers, who were friends with the Sidewaters. The brothers decided to name the stores Fashion Bug, and the stores quickly spread throughout the northeast. Eventually, the company went public in 1971.
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